Analytics & Conversion Setup
Privacy-friendly analytics, meaningful event tracking, and a dashboard that answers real questions — not vanity metrics.
Run
Most analytics setups collect everything and tell you nothing. I install privacy-respecting analytics, define the handful of events that actually matter for your site, and build a view that answers the questions you actually ask.
- Cookie-free analytics installed (Plausible, Fathom, or GA4 configured for privacy)
- A tracking plan: the specific events and goals that matter, named consistently
- Event instrumentation for those (form submits, key clicks, scroll depth where useful)
- A one-screen dashboard: traffic, top pages, sources, conversion rate, trend
- Cookie/consent banner only if legally required — most privacy-friendly tools skip it
- A short guide to reading it, so it gets used
Privacy-friendly by default
Tools like Plausible and Fathom give you the numbers that matter without cookies, without personal data, and usually without a consent banner. Lighter on the page, and one less compliance headache.
Track decisions, not everything
We agree up front on the small set of events that map to your goals — a demo request, a signup, a checkout. Instrumenting those well beats a firehose of clicks nobody reviews.
One screen you will actually open
The deliverable is a single dashboard with the five or six numbers that tell you if things are working, plus a note on what each one means and what a bad week looks like.
FAQ
Have a project in mind?
Tell me what you are building. You get a scoping call and a fixed quote — no obligation.